Acuity Ireland

Case Study

Acuity Foundation Ireland

Our solutions

Acuity Foundation Ireland is charity that funds and supports research and clinical care at the Royal Victoria Eye & Ear Hospital in Dublin. They wanted to promote their new name and identity and encourage donations. They come to us looking for ideas and advice as to how they might do this and in collaboration with them we designed, produced and, where necessary, installed on site such items as a large mesh banner on the front of the building, window graphics, new flags, branded traffic cones, donation boxes, posters branded fleeces, polo shirts and lanyards and much more.  We also restored two large signs at the entrance by replacing the printed board and lighting.

External Signage

Existing historic signage around the grounds were repurposed with the new brand colours and message.

Wayfinders and Signage

Due to the new building works signage around the main entrance to the Emergency Department needed to be updated with the new brand messaging and also to assist with the entry and exit flow for patients.

Staff Lanyards and Clothing

Hederman designed and produced branded lanyards and polo shirts for the team to wear to further reinforce the visual brand throughout the hospital.

Elevator Door Branding

Through collaboration we sought out new ways to attract awareness to the fundraising arm of Acuity Ireland. Visitors and patients alike are presented with opportunities with QR codes and Tap n’Go donations machines throughout the hospital.