Digital Marketing

At Hederman we are proud to announce that in addition to traditional graphic design and print, signage, branded promo gifts etc. we have expanded our services to offer a full range of hassle-free, seamlessly integrated digital marketing and design solutions thereby rounding out the 360 degree range of branding and marketing services for SMEs. We will continue to bring the same approach of reducing hassle, keeping things simple and unrivalled service. The digital marketing landscape can be very confusing and bewildering; it is even more confusing than print and is ever changing. It also requires tailored solutions for each client.

 

With our proprietary Digital Acceleration Software, we’ll be able to show you how to find breakthroughs for your business in the key areas listed below. We will also be able to illustrate the financial impacts that can be realised and lay out the specific road-maps to implement solutions.

Digital Marketing Strategy

Consulting | Strategic Planning | Market Research

Achieving your business marketing objectives relies initially on developing a comprehensive strategic plan, which starts with market research and helps you concentrate the resources on the most optimal opportunities to increase sales. This process of strategic marketing will uncover where your current strategy is falling down and how to fix it, improving your services/products or developing new ones with the best profit-making potential, and provide you with an edge over your competitors. From our experience working with businesses in various industries, we understand what works and can advise you in this process. We focus on helping you solve growth challenges, and provide support showing you how to make your business more profitable through clear, actionable, effective strategies.

Web Development

Landing pages | Sales Funnels | eCommerce Stores | Web Apps | Mobile apps

We are currently living in a digital world, for that reason, having a website is essential for any business -it is the centre of your company’s online presence. It helps to establish credibility, gives a positive impression about your business and has a far more extensive reach than any other form of advertising. But for your company to be successful in the modern marketplace, you must have a professional website: well designed, informative and up-to-date. And that is exactly what we can do for you. From Shopify to WordPress we create prominent sites, with assured excellent user experience, secure and optimized to support your business growth. We can also help you with the development of different elements that are proven to be effective marketing strategies, which you can implement through your website to reinforce your business growth.

Online Advertising – Paid Traffic (SEM)

Facebook & Instagram Ads | Google Display Network | LinkedIn Campaigns

This is of the most effective strategies to expand your business on a large scale. It provides multiple opportunities to increase your market reach, generate qualified leads, collect valuable customer insights, and maximise your sales potential. With our skills in developing multi-channel ad campaigns that fit your industry and customer base, we can assist you in determining the right budget for each campaign, and we analyse them to ensure the expected engagement and conversion rates. It is not about spending money on ads, it’s about investing wisely in your business for a more effective and profitable result.

Social Media

Growth | Management | Copywriting | Content Marketing

Social networks are one of the fastest-growing industries in the world with a projected annual growth of 25% over the next 5 years. For this reason, it is definitely time to start investing in social media, if you haven’t already. It helps to validate your brand, increases brand awareness, connects you with customers, and increases customer loyalty (build relationships) -all of this at a worldwide scale! We can help you get set up on the right platforms and develop effective strategies proven to engage your target audience, and increase reach and visibility for your business, helping you meet your marketing goals.

Videos & Animations

Promo Videos | Explainer videos | Whiteboard videos | Video Testimonials

Incorporating video content into your business marketing strategy is crucial to remain competitive. It is easy to share across multiple platforms, easy to digest, entertaining and engaging. Using videos on your web page can work wonders for your SEO, if they are optimized properly. And they are great for conversions as they help increase the customers understanding of your product/service, especially when displaying animated videos which are fun to watch, therefore, highly engaging. With our ability to create compelling professional video content we can help you transform the message you wish to communicate into high-quality visuals that increase engagement for your business, build trust, and provide value to your customers.

Influencer Marketing

Campaign Creation | Execution | Data Gathering

This is the fastest-growing channel for customer acquisition. Allows you to reach your target audiences in a more effective, authentic, and affordable way. And most importantly, to break into the circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable. We are experts in identifying and connecting with micro-influencers globally, marketing your brand to them, and developing collaborative campaigns that drive authentic conversation and engagement around your brand, increasing brand awareness, keeping conversions, and long-term growth in mind.

Digital Design

Web Banners | Online Flipbooks | Presentations | Email Footers | Infographics

This is one of the key components to build brand awareness and influence your customer’s decision- making process. It is a form of communication between your business and your audience in an aesthetic way, which allows you to inform, captivate, and eventually persuade them to purchase. We work by the principle that great design drives results. Our creative process involves understanding your concept, your target market, and creating a visual proposal that effectively communicates your message. We are passionate about creating distinctive designs that will not only wow you and your audience, but that also represent your brand accurately and sets you apart from the competition.